Power Transmission Marketing Manager H/F, Aix-les-Bains

Job Description Summary

Role Summary/Purpose The PT Marketing Leader is responsible for developing marketing strategy, market trends assessment and analysis and implementing related marcom activities to support the Power Transmission growth target. Responsibility for building a global 10‑year view of customer needs and industry players positioning to support the development of the Power Transmission strategic direction.Contribute to increase the effectiveness of business development and sales activities towards profitable growth, by providing Regions&Product Lines qualitative&quantitative insights on the market(s) and its players, inputs for products and services development and promotion tools, enhancing customer experience. Drive a strong customer‑oriented culture in the marketing strategy. Responsible to manage PT a Product Marketing Communication plan. Résumé du poste / Objectif

Le/la Responsable Marketing Power Transmission (PT) est en charge de définir la stratégie marketing, d’analyser et d’évaluer les tendances du marché, et de mettre en œuvre les actions de marketing et de communication (marcom) associées afin de soutenir les objectifs de croissance de l’activité Power Transmission.Le poste consisteà construire une vision globale à 10 ans des besoins clients et du positionnement des acteurs du secteur, afin de soutenir la définition et le déploiement de la stratégie de la Power Transmission. Il/Elle contribue à accroître l’efficacité des activités de développement commercial et devente vers une croissance rentable, en fournissant aux Régions et aux Lignes Produits des analyses qualitatives et quantitatives des marchés et de leurs acteurs, des éléments d’entrée pour le développement des produits et services, ainsi que des outils de promotion, dans l’objectif d’améliorer l’expérience client. Il/Elle contribue fortement à promouvoir une culture marketing résolument orientée client au sein de la stratégie. Enfin, il/elle est responsable de la gestion et du pilotage du plan de communication marketing produits (Product Marketing Communication) de la PowerTransmission.Roles and Responsibilities

Lead the team to perform research and gather data about customers’ needs and roadmaps, competitors’ positioning, and market conditions with focus on Energy market segment, in collaboration with regional commercial teams. Develop global tools to identify market trends and consolidate them in an annual Market assessment system/reporting.Work closely with product management and region commercial teams to continuously scan the market including new trends and requirements to create/refine the right market segmentation. Enable Product management to drive product and solution differentiation, articulate value propositions and market positioning.Develop PT marketing strategy to ensure industry presence and promote new products and solutions. Develop innovative marketing approaches to create awareness and foster PT thought leadership. Define and execute a comprehensive marketing communication plan in close cooperation with PT Communication Leader.Monitor and forecast technology and industry trends and propose actions to adjust PT strategic direction based on data analysis. Measure the effectiveness of PT marketing programs and strategies. Develop B2B marketing strategy to ensure industry presence and promote new products and solutions. Manage the execution of a broad range of B2B marketing/communication activities including lead generation, tradeshows, content marketing, and other digital marketing activities.Integrate and represent the PT Marketing function in the ESY (Electrification Systems) Marketing function. Qualifications requises

Bachelor’s or Master’s degree in Business Administration/Marketing or Engineering with a strong technical affinity or interest. Specific product knowledge is desirable but not mandatory. 5 years experience leading a B2B marketing organization and a strong drive to contribute to the considerable growthexpectation from the Business Line Power Transmission.Energy industry experience demonstrated by a good understanding of customer needs and industry trends. Strong communication skills. Strong interpersonal and leadership skills. Customer focused. Fluent in English, good notions of French/German. Computer skills (Excel, PowerPoint, Sales platforms, etc.).Desired skills

Strong leadership profile, able to work in matrix as a contributor and influencer, with regular interaction with product, commercial, communication teams in and out the BL. Ability to interface with and influence all levels of the customer’s organization as well as other internal functions. Strong business acumen and commercial savvy.Analytical skills, ability to understand and consolidate large amounts of data and information. Compensation and Benefits (If contracted in the US)

Base pay range: $149,100 - $248,600 USD annually. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. This position is also eligible for a performance bonus. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas.Healthcare benefits: medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling, and referral services. Retirement benefits: GE Retirement Savings Plan, a tax‑advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, and access to Fidelity resources and planning consultants.Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time‑off for vacation or illness.

#J-18808-Ljbffr