Principal Business Development Manager, Bordeaux

What We’re All About Any company can tell you about how they are a multi‑award winning, market‑leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. ✨ Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain.

IoT… a fancy acronym or a secret code? The Internet of Things (IoT) is like the magical glue that keeps the world connected! ✨ From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, weprovide cutting‑edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected.

Role Overview We are looking for a passionate, enthusiastic, and professional salesperson who is truly excited by the future of technology. As a Principal Business Development Manager you will work within the Sales function to build strong relationships with new prospects within the IoT Sector. You will discover and onboard new accounts that will deliver long‑term, high revenue business to Wireless Logic and ultimately achieve a set of realistic quarterly targets. Once the new client has been onboarded and delivered the expected revenue, you will coordinate a clear and meaningful handover to our Account Development team. As a Senior member of the team, you will be expected to operate with a reasonable level of autonomy.

Your Daily Quest

Working within your focus market to identify key players, what the requirements are and how Wireless Logic can target this market more effectively as a result

Actively working to create new appointments through a multi‑touch sales strategy

Attending customer appointments to establish rewarding relationships

Helping prospective customers solve their business problems through excellent consultation and delivering high quality, professional proposals in the appropriate format

Build, maintain and manage a high performing blended sales pipeline

Collaborate with Marketing to host or assist on events, webinars or being creative to attract prospects

Working towards consistently achieving your quarterly goals and objectives

Effectively communicate between departments to meet customer requirements and manage their expectations

Continuously demonstrating a desire to improve your level of understanding of the business

The Secret Sauce

Minimum of 7 years’ business development experience using a consultative sales process

Minimum of 7 years demonstrable experience of solutions‑based selling

Experience in IoT Connectivity sales

Successful track record within a similar or adjacent industry

Natural ability to build rapport to achieve engagement from a wide variety of people

Commercially confident to discuss complex topics with high‑level decision makers

Strong objection handling, negotiation and closing skills

Excellent written, face‑to‑face and phone communication skills

An ability to influence decision‑makers

Work effectively and collaboratively in a team

Efficient time management

Clear Communication

Resilience

Why Come Work With Us

The chance to join a creative, entrepreneurial company where bold ideas are celebrated.

Full training, ongoing support, and the tools to help you thrive and grow in your role.

❤️ We’re a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family.

Hybrid working approach: We want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.

By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us () and we will respond to your query as soon as possible.

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