Senior Product Marketing Manager, Bordeaux

At Sage, we’re here to knock down barriers so everyone can thrive—our customers, our partners, and our people. We empower millions of businesses around the world with innovative technology that makes accounting, HR, payroll, payments, and more effortless.

This role is hybrid and based 3 days a week in our Paris or Bordeaux office.

What You’ll Be Doing As our Senior Product Marketing Manager for France, you will play a strategic role, owning the connection between product, market, and revenue. You will define and execute the strategy that drives growth for Sage Active in France, including:

Defining where Sage Active wins in France: target segments, ICPs, and highest-value opportunities

Turning customer and market insight into clear strategic decisions, not reports

Owning category positioning and differentiation versus competitors

Building value propositions that connect product capabilities to real customer outcomes

Defining and evolving pricing and packaging aligned to value and willingness-to-pay

Creating messaging architectures and narratives that drive clarity across Product, Sales, and Marketing

Ensuring all messaging is validated with evidence, testing, and real customer feedback

Providing GTM direction (who, why, what, how) to RTR/Growth teams—not execution

Influencing product strategy by bringing market reality into roadmap decisions

Working cross-functionally with Product, Sales, Marketing, and leadership teams to achieve alignment and execution at speed

About You You’re a product marketer who loves the intersection of product, strategy, and customer. You understand what makes the French market unique, and you know how to translate global vision into local relevance.

5+ years experience in Product Marketing, Product Strategy, or similar roles in SaaS, fintech, or software

Strong track record of defining positioning, GTM strategies, and driving measurable business impact

Deep understanding of market dynamics and customer needs, ideally within the French SMB ecosystem

Experience working cross-functionally and influencing stakeholders in complex, matrix organizations

Ability to translate data and insight into clear strategic decisions and actions

Strong storytelling skills grounded in evidence, not opinion

High curiosity and comfort working with AI tools to enhance insight, messaging, and performance

Fluency in French and English

Comfortable with ambiguity, biased toward action, and motivated by building things that win in the market

What's in it for you?

Hybrid work mode: 2 days of Remote working per week

International mobility: possibility to work abroad for up to 10 weeks over 12 months in more than 40 countries

Meal vouchers:€10 per day, 60% covered by Sage

Transport: reimbursement of up to 80% of the public transport subscription

5 paid days per year for volunteering

Well-being&personal development: access to coaching, the Calm app, and 5 days of training leave per year

Other great benefits offered by the CSE

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