Group Marketing Manager H/F, Cergy

Responsibilities The Head of Marketing leads the marketing team which encompasses the following tasks:

Market analytics

Synthetisation

Storytelling

Content creation

Design

Project management

Digital marketing

AI engagement

Since the holder can rely upon an existing team with existing competencies there are certain subjects that shall be given a stronger focus:

Market analytics

– The execution of regular market research with support of external studies to collect trends, market information, competitor information, etc. are key to defining SPIE’s future development direction. Identifying the trends and evaluating the necessity whether specific subjects shall be analysedin more detail are crucial to not miss opportunities or to be prepared for upcoming threads. The position holder will work in close relation to the BDMI Director work on these subjects and accompany the study preparation.

Storytelling

– The identified focus areas for development shall be translated into stories that will attract customers to the SPIE portfolio. A key function of the position will be to develop the differentiators and selling propositions in close collaboration with representatives of SPIE strategic committees.The objective is to generate enthusiasm for the SPIE offering not only externally but as well internally in order to "win" supporters.

Project Management

– Sound project management capabilities with regards to marketing related projects are being expected. This means especially meeting deadlines with internal and external stakeholders, managing budgets and animating project governance bodies.

AI Engagement

– Given the rising importance of generative AI we expect an open-minded learning attitude towards this continuously developing powerful tool.

In addition to that team management tasks are demanded like organisation, vacation planning, budgeting, etc. The function will be finally responsible for all deliverables of the Marketing team like:

Marketing tools

Group commercial brochures (strategic markets, activities, offers)

Brochures– presentations – other Marketing deliverables

MarCom Projects

White Papers

Implementation and follow-up of the action plan for Group Marketing

Participation in the creation of ppt/PDF presentation materials (strategic markets, market studies, offers, management requests, etc.)

Participation in the creation of other deliverables (e.g. Solutions for Energy Transition Book, Business References)

Support for key strategic projects: Group Business References project

Marketing Communication

– E.g. proposition and creation of specific MarCom Plans (promoting our business lines and related marketing tools). Presentations and participation to Group Committees (for the MarCom dev.) and support in the organisation of key events (e.g. Investor day, Innovation Day, etc.).

Qualifications

You have good analytical skills and a good sense of organization

You are autonomous, creative, proactive and able to manage multiple projects

You have excellent writing and interpersonal skills

You have an appetite for digital technology, and strong interest in energy transition

You enjoy working in a team, physically and on remote

The function requires the willingness and readiness to travel to the various SPIE destinations when necessary

A strong presence on site in Cergy is expected in order to be close to the people acting and working at the office in Cergy.

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