Associate Marketing Director, France&Benelux, Asnières-sur-Seine

Associate Marketing Director, France&Benelux

Department:

Marketing Employment Type:

Full Time Location:

EMEA-France Description

The Associate Marketing Director, France&Benelux is responsible for leading the development and execution of the regional marketing strategy across both Invisalign and iTero portfolios, driving commercial growth, digital adoption, and customer engagement in alignment with EMEA strategic priorities. This role plays a key leadership position in translating global and EMEA marketing strategies into local market action plans, ensuring seamless collaboration between marketing, sales, clinical and commercial excellence teams. It represents the voice of the customer in France and Benelux, ensuring that marketing initiatives deliver tangible clinical and business impact for Orthodontists, GPs, and DSOs.This position is based in Paris. Key Responsibilities

1. Regional Strategy and Market Leadership

Lead the

marketing strategy and execution

for France and Benelux, ensuring full alignment with EMEA strategic pillars Translate global and regional objectives into

market-specific programs

that drive adoption, conversion, and retention across both orthodontic and GP channels. Define and track market performance KPIs, ensuring data-driven decision-making and continuous improvement. Partner with local commercial leaders to ensure

marketing excellence supports business performance

and strengthens market leadership. 2. Customer and Channel Engagement

Develop and implement integrated

professional marketing programs

that enable customers to grow their digital practices and enhance clinical confidence. Support customer engagement through tailored educational initiatives, content, and campaigns in collaboration with

Education, Clinical, and Commercial

teams. Ensure both

Invisalign and iTero

are represented through cohesive, customer-centric storytelling and omnichannel experiences. Partner with local

KOLs and societies

to build thought leadership and reinforce Align’s reputation for clinical innovation. 3. Campaigns, Communication, and Digital Activation

Lead the

planning and execution

of national marketing campaigns, leveraging digital tools, automation, and analytics to maximize reach and ROI. Work closely with

Marketing Operations

and

EMEA Digital Teams

to deliver scalable, efficient marketing activations across online and offline channels. Ensure consistent alignment with the

Align Digital Platform narrative

and enhance adoption through data-driven engagement strategies. 4. Collaboration and Cross-Functional Leadership

Act as the

strategic partner

to the France and Benelux Country Managers, ensuring marketing priorities fully support commercial objectives. Collaborate with

EMEA Channel Leads

(Ortho, GP/Lab, DSO, Consumer) to localize initiatives and ensure optimal adoption of regional programs. Engage with

Clinical, Education, and Professional Marketing

teams to integrate clinical credibility into all marketing efforts. Foster collaboration across

Commercial Excellence, Finance, and Operations

to optimize resource allocation and ensure executional excellence. Key Interfaces and Collaboration

Country Commercial Teams

– for market alignment and performance management. EMEA Channel and Marketing Teams

– for strategy integration and regional coordination. Education, Clinical, and Digital Marketing

– for professional engagement and innovation leadership. Marketing Operations&Commercial Excellence

– for execution, reporting, and performance optimization. Skills, Knowledge&Expertise

10+ years o f proven experience in

healthcare, medtech, or dental marketing , ideally in a regional or multi-market role. Strong strategic mindset with hands‑on execution ability. Demonstrated success in

digital marketing, professional engagement, and commercialization

of innovative technologies. Strong analytical and project management skills; ability to interpret data and translate insights into actions. Excellent collaboration, communication, and stakeholder management in a matrix environment. Fluent in

English and French

(Dutch is an advantage). Master’s degree in

Business, Marketing, or Life Sciences ; MBA preferred. Impact

This role is instrumental in driving Align’s growth in two of EMEA’s most dynamic markets. By bridging strategic vision with local execution, the Associate Marketing Director, France&Benelux will empower practices to embrace digital transformation, elevate patient experiences, and strengthen Align’s leadership across both Invisalign and iTero portfolios.

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