Business Line Manager, Demountables, Coignières

Hiab is the pioneer in smart and sustainable on road load handling solutions. We believe in more than just work— we believe in making a difference for our customers to build a better tomorrow.

Say Hi! to your next challenge— explore the opportunity and apply below!

Your mission We are seeking a highly motivated and results-oriented Business Line Manager to drive the profitable growth of our Demountables business in the country. This critical, high-impact role involves securing commercial ownership of revenue and margin targets, driving success through strategic leadership, and actively nurturing key customer relationships. You will be instrumental in leading and coaching the local sales team to deliver outstanding performance across order intake, margin, and market share targets. This person will be reporting to the VP Sales Europe, Demountables.

This position is based in

Coignières, France .

Key Responsibilities

Own the country-level Demountables revenue and margin targets, including aligning targets and managing performance with BA / BU sales heads

Lead and coach the dedicated Demountables sales workforce to improve conversion, enforce pricing discipline, and enhance account penetration

Translate the Demountables strategy into concrete country sales actions and ensure rigorous execution of all initiatives

Manage the dealer network to effectively drive sales and market share growth

Maintain a competitive overview and proactively adjust the local commercial approach to ensure solutions meet local market requirements and application needs

Engage directly with end users and customers to gather product insights and provide essential local feedback to Product Management

Ensure accurate pipeline management and forecast discipline in the CRM system

Collaborate with local stakeholders (e.g., bodybuilders) and align closely with other BLMs to assure cross-BA effectiveness and optimal customer support

Work closely with the Service team, especially where installations, bodyworks, contracts, and tenders are involved

Ensure compliance with all safety, environmental, commercial policies, and contractual frameworks.

What We Are Looking For

Relevant educational background (Bachelor’s Degree/academic level) in technical and commercial subjects

Minimum of 5-7 years of senior business management experience with a demonstrable, advanced understanding of the load handling / logistics business

Proven leadership capabilities of high-performing teams and a commitment to creating a culture of empowerment

Strong business mind-set with vast financial skills and full P&L accountability

Proven ability to drive business growth, specifically increasing sales, order intake, and profitability

Keen focus on customer base needs, competitors, and a results-driven history of showing customers value in delivered solutions

History of technical skills and relevant product knowledge

Excellent communication skills and the ability to influence both direct team members and indirect stakeholders

Ability to work effectively in an international business environment/matrix organization

Fluent verbal and written communication in English and French

What We Offer As a part of our Employees First culture, we offer opportunities to grow within a dynamic environment that values flexibility and your well-being. We strive to make things easier, empower you to succeed, and strive for excellence in a positive and inclusive environment.

Ready to apply? Click on the apply button below to send in your application in English. Applications will be reviewed on a rolling basis. Please note that the process for this position is coordinated by our Recruitment team part of Hiab Business Services based in Bulgaria.

We Are Hiab Hiab (Nasdaq Helsinki: HIAB) is a leading provider of smart and sustainable on road load-handling solutions, committed to delivering the best customer experience every day with the most engaged people and partners. As the industry pioneer, Hiab continues to make on road load-handling smarter, safer and more sustainable to build a better tomorrow.



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