Marketing Manager-PCIO-FraBeN-Rungis (H/F)

Marketing Manager– PCIO FraBeN Supporting the business to spot, shape and deliver opportunities to meet the short‑ and long‑term business vision and PCIO France goals while driving sustainable growth through data‑driven insight, customer‑centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, and the Ministry of Health to build a plan to increase awareness and adoption of PCIO (Imaging, Physiology&Orbital).

Essential Job Responsibilities Supporting the business to spot, shape and deliver opportunities to meet the short‑ and long‑term business vision and PCIO France goals while driving sustainable growth through data‑driven insight, customer‑centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, and the Ministry of Health to build a plan to increase awareness and adoption of PCIO (Imaging, Physiology&Orbital).

Responsibilities

Operationalize PCIO plan revenue&Divisional Margin achievement

Achievement of market share goals and value maximization for all PCIO product areas

Effective development and implementation of marketing strategies and activities throughout France

Brand differentiation and value preservation/creation

Adapting global and regional marketing strategies to local market needs

Geography influencer and monitor of market activities across EMEA

France lead for input into, and high‑level execution of, regional strategies across EMEA geography for maximum impact and outcomes to the PCIO business

Work in close cooperation and influence EHQ and global Marketing to ensure optimal implementation and alignment to achieve business objectives in France

Partner with the EMEA marketing group to develop the products and materials that support our strategies

Link and implement programs together with the Medical Affairs group to create preferential market growth&share attainment

Equip the sales team with expertise and ability to support PCIO cases autonomously

Monitoring and intelligence methods to stay ahead of market trends and competitive strategies

Provide insights for financial planning and forecasting as well as strategic planning exercises

Understand, analyze and accurately interpret key financial performance indicators for PCIO business and how AV solutions will impact targeted financial objectives

Manage one alternant to drive PCIO tactics implementation in France

Knowledge&Skills

In‑depth understanding of the FraBeN landscape in PCIO

Knowledge of the medical device industry and market trends

High level business and financial acumen

PCIO product and service knowledge

Strong communication&influencing skills

Ability to build long‑term strategic and senior‑level relationships

Business planning and project planning

Analytical, creative and operational high‑level marketing skills

Required Competencies

Leading and influencing through strong marketing plans&strategy, ensuring credibility across all levels of stakeholders

Recognized as someone with in‑depth understanding of the business drivers, and skilled at spotting and setting early and predictive performance indicators

Ability to interface with key customers and opinion leaders

Results driven

Creative thinking

Strong customer orientation

Strategically minded

Adaptability– challenges the status quo

Educational Requirements

Minimum bachelor’s degree in science or economics

Experience

Minimum 10 years related sales/marketing experience

Medical education or previous experience in medical business is preferred

Mature product / business life‑cycle management would be advantageous

Track record of tangible results

Advanced (local) marketing experience

Large multinational company experience

Multi‑stakeholder experience

Specific Requirements

Fluent in French and English– Dutch would be advantageous

Location Rungis

#J-18808-Ljbffr