Global Director Integrated Brand Marketing– Midscale&Economy …, Issy-les-Moulineaux

Company Description Join Accor– a professional journey at the heart of a committed, international and transforming group.

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

Job Description Campaign Development&Integration

Translate brand strategies into clear campaign narratives&frameworks

Lead the development and launch of new campaigns

Promote the use of AI solutions for content creation and localisation

Campaign Continuity&Amplification

Contribute to the rollout&lification of key campaigns across regions

Ensure consistency of messaging and assets across regions

Ensure alignment on timelines, assets’ list, and priorities

Cross-Functional Alignment

Ensure clear communication and alignment across stakeholders: Brand teams, Full-Funnel teams, Regions, All Accor and Publicis

Facilitate collaboration in a matrix organization

B2B Communication Support

Support Sales teams on B2B communication topics

Help identify needs&contribute to relevant creative asset development

Fixed term contract for a maternity leave (7 months starting in June).

Qualifications Master’s degree in Marketing, Communications, Business, or equivalent discipline.

8 to 12 years of international marketing experience with experience in brand marketing / integrated campaigns

Hospitality experience as a plus

Strong strategic thinking, storytelling and project management skills

Experience managing external agencies

Strong communication and stakeholder management in a Global&cross-functional environments

Fluent in English&French

Additional Information Why join us? And what are our commitments?

To the world

Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.

We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.

Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.

Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.

A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.

Sustainable Mobility Package for using an eco-friendly means of transportation or a“company bike” program in partnership with Zenride.

Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.

Meal vouchers with a face value of€11.

A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.

Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds. We know how to adapt to the specific needs of our employees, particularly those with disabilities. We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

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