Growth&Lifecycle Marketing Manager - B2B SaaS, Marseille

## Job Description###

MissionBuild and scale Letsignit’s email-driven growth engine.You will own the full lifecycle email strategy across the funnel — from lead nurturing to install base activation — ensuring every message is triggered by real signals, optimized for performance, and directly connected to pipeline impact.This is not a newsletter role.This is not calendar-based email marketing.This is a **growth-focused, data-driven, signal-based lifecycle role**.---###

Why this role existsAs we scale internationally and accelerate our acquisition efforts, email and lifecycle programs have become critical levers for performance.Today, campaigns exist— but they are not fully systemized, optimized, or monitored with a strong data backbone.We are looking for someone who will:* Take ownership of our lifecycle architecture* Structure and optimize existing flows* Build&optimized signal-based nurturing programs* Drive measurable impact on pipeline---###

Position in the teamYou will work closely with:* CMO&Head of Acquisition* BDR team* Sales&RevOpsThe Acquisition team generates demand.The BDR team creates conversations.You optimize the transitions between both.---###

Responsibilities1. **Audit, structure&own the lifecycle system*** Audit current nurturing flows and email sequences* Map the full funnel lifecycle (MQL→ SQL → opportunity → install base)* Define segmentation logic and trigger architecture* Implement suppression rules&cadence governance* Ensure deliverability health and database qualityDeliverable: a structured, documented, scalable lifecycle system.---1. **Re-structured&optimized signal-driven nurturing&reactivation programs**Design and manage flows based on:* High-intent website behaviors* CRM status changes (no-show, stalled, lost, inactive)* Content engagement* Event participation* SDR interaction signals* Install base activity patternsTypical programs include:* MQL nurturing by persona / industry / territory* Demo no-show recovery sequences* Post-event conversion sequences* Reactivation of dormant leads* Cross-sell&upsell activation for existing customers---1. **Orchestrate Marketing× SDR workflows*** Align marketing automation with SDR cadences* Define ownership rules (when marketing nurtures vs when sales takes over)* Build hybrid workflows combining automation + human follow-up* Optimize speed-to-lead&follow-up logicObjective: reduce friction and increase meeting conversion.---1. **Performance&experimentation**Each flow must have:* One clear objective* One primary KPIYou will:* Run A/B tests (subject lines, CTA, copy, cadence)* Continuously improve conversion rates* Analyze pipeline impact of lifecycle programs* Improve reactivation&meeting booking rates* Monitor deliverability&list healthWe care about:* MQL→ SQL conversion* Meeting booking rate* Pipeline influenced* Reactivation rate* Deliverability performance(Not just open&click rates.)---1. **Ops, Data&Tooling**You will own:* Marketing automation workflows* Segmentation&scoring logic* CRM hygiene of your work in collaboration with RevOps* Attribution clarity&UTM governance* Automation tools (Zapier / Make / similar)You think in systems, not isolated emails.## Preferred Experience### Experience&Environment* 3–5 years of experience in Growth, Lifecycle, CRM, or Marketing Ops roles within a B2B SaaS environment* Experience in multi-market or international SaaS environments* Experience leveraging AI tools for personalization, testing, or automation* Fluent English (written and spoken)### Technical&Performance Expertise* Strong hands-on experience with marketing automation and CRM tools (e.g., Marketo, Salesforce, Lemlist or equivalent)* Proven ability to design, build, and optimize nurturing and outbound flows across the funnel* Solid experience in A/B testing and campaign performance analysis, using data to optimize engagement and conversion* Strong conversion-oriented copywriting skills, with the ability to craft the right message at the right moment### Collaboration&Execution* Demonstrated experience collaborating closely with Sales, SDRs, Acquisition, and RevOps teams* Highly organized and detail-oriented, able to manage multiple workflows and priorities simultaneously### Mindset* Data-driven mindset with a strong experimentation culture* Proactive, accountable team player with a hands-on mindset and strong ownership of results---### **Benefits&Perks**At Letsignit, we live by our four values— **Dare, Care, Fair&Fun**— and we make sure they show in everything we offer our team.** Work–Life Balance&Time Off*** **12 additional paid days off**, giving our employees **7.5 weeks of paid vacation per year*** The opportunity to take a **6-month sabbatical** after several years with the company* Flexible working hours&occasional remote work* Cozy&fun workspace: bar, fireplace, relaxation areas, and even a

taffy machine** Everyday Comfort*** **Swile meal vouchers*** **100% coverage of public transport*** Beautiful offices in the heart of Marseille, next to the Old Port* Cozy&fun workspace: bar, fireplace, relaxation areas, and even a

taffy machine** Personal Growth&Wellbeing*** In-office fitness classes* Bi-annual **Innovation Days** dedicated to experimentation and learning* Funded participation in meet-ups, conferences&training* A people-first environment with strong interdepartmental collaboration** Community&Culture*** Paid volunteer days&funding for employee-led community projects* A vibrant company culture: team breakfasts, afterworks, internal events, team building, kickoff meetings* An international environment with growing global ambitions`---## Additional Information* Contract Type:

**Full-Time*** Location:

**Marseille*** Education Level:

**Bachelor's Degree*** Experience:

**>3 years*** **Occasional remote authorized** #J-18808-Ljbffr