Prose on Pixels - Product Marketing Manager&Content …, Pantin

Role Overview The Product Marketing Manager&Content Strategist plays a pivotal role in shaping how Vermeer is perceived, understood, and adopted— both internally and externally. This role sits at the intersection of product, marketing, and strategy, translating Vermeer's AI capabilities into compelling narratives that resonate with diverse audiences.

Key Responsibilities Product Marketing&Positioning

Defines and documents use cases, value propositions, and key benefits for each Vermeer product line

Packages and structures offerings into clear, market-ready propositions in collaboration with product and management teams

Conducts competitive analysis and market research to refine positioning and identify differentiation opportunities

Storytelling&Messaging

Defines and owns the overall Vermeer storytelling framework: vision, brand promise, and market positioning

Translates complex AI topics and technical capabilities into clear, simple, and impactful messaging tailored to various audiences (clients, end users, partners)

Produces and maintains "master narratives" including brand manifesto, pitch decks, messaging guidelines, and key talking points

Cross-Product Alignment

Ensures messaging consistency across all Vermeer product lines

Aligns internal and external communications to deliver a unified brand voice

Works closely with Product, and Leadership teams to ensure strategic alignment

Content Strategy

Defines the content roadmap in support of product launches, campaigns, and thought leadership initiatives

Oversees the creation of high-impact content assets (white papers, case studies, blog posts, social content)

Monitors content performance and continuously optimizes messaging based on audience engagement and feedback

Required Skills&Qualifications

Proven experience in product marketing, content strategy, or a related role, preferably in a tech/AI environment

Exceptional storytelling and copywriting skills with the ability to simplify complex concepts

Strong strategic thinking and ability to align cross-functional stakeholders

Experience working with multiple product lines or complex product architectures

Fluent in English and French

Comfortable navigating fast-paced, evolving environments

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