Specialist, CRM&Loyalty CDD, Aubigny-sur-Nère

The CRM&Loyalty expert/consultant (Temp contract) will support the Western Europe Customer Engagement team during a maternity cover, and support the planning, executing, and optimizing CRM and loyalty communications, especially for the French market and as a support punctually in Iberia.

The role co‑manages a high volume of newsletters and tactical campaigns, ensuring strong performance, commercial relevance, and on‑brand execution. This position partners closely with Retail Excellence, eCommerce, Media, GTM, and the wider marketing teams to deliver best‑in‑class customer engagement. It also shares good practices and insights at a more strategic level with the Senior Manager of the wider Paid Media and Consumer Insights teams to optimize BAU.

Key Responsibilities

CRM&Campaign Execution

Manage around 4 newsletters per week, with increased cadence during peak (e.g., 1 per day during Black Friday).

Coordinate end‑to‑end campaign delivery: briefing, content checks, testing, deployment, and performance monitoring.

Adapt communications quickly in response to last‑minute changes (pricing, product availability, creative updates).

Loyalty Program Management

Ensure accurate loyalty messaging within CRM flows and campaign communications.

Cross‑Functional Collaboration

Support the rest of the team on BAU operations.

Support the Senior Manager of the wider Paid Media and Consumer engagement team on CRM and Loyalty insight, knowledge and good practice sharing.

Work closely with Retail Excellence, eCommerce, Media, GTM to ensure accurate and timely information (new openings, product launches, stock issues, best‑sellers) and with Global Teams.

Validate launch readiness (e.g., check product availability online prior to newsletter send).

Participate in weekly meetings, updating plans based on sales results, stock levels, product performance.

Performance&KPIs

Monitor and optimize open rate, click‑through rate, conversion rate, basket value.

Apply insights to weekly planning and content adjustments.

Project&Workflow Management

Manage multiple CRM projects simultaneously in a fast‑paced environment.

Adjust campaign calendars weekly based on commercial priorities and market dynamics.

Ensure CRM communications reflect real‑time business needs (stock‑outs, push on best‑sellers, new launches).

Team Context

Works closely with the other CRM specialists in the team, based in Madrid and Paris.

Supports rest of teams and cross‑market alignment is important in this role.

Highly responsible, adaptable, reliable, and proactive.

Previous CRM&Loyalty experience is required (min. 5 years professional experience in this field).

Use of tools: Bloomreach mandatory, Jira is a plus.

Hands‑on with a strategic view.

Strong attention to detail and quick decision‑making under pressure.

Curious, adaptable, and able to operate as a 360 Swiss army knife marketer.

Transparent communicator, collaborative, and able to challenge constructively.

Creative mindset— experience retail, ecom or fast‑paced industries is valued.

Professional English and native French mandatory. Spanish is a plus.

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